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Personal Chef - Elia Donati

Web Design
Web Development
SEO Analytics
The goals for this project were clear:
2. Efficient booking system
3. Educational content
4. Easy to use

About Elia Donati

Elia Donati is an Australian personal chef with an Italian background. He delivers services of the highest quality for the high-end market. His passion, curiosity and interest in cooking goes all the way back to his childhood, as a 5-year-old observing his Nonna and Mamma. For Elia cooking is the heart of Italian Culture - a way to show love to other people.

The challenge

Before turning to us, Elia’s costs of operations were high and client acquisition was out of his control. To make sure that the goals met the market demand we ran a client stakeholder workshop. We then used this information to define the personas and their expectations. To understand what makes a great user experience, we conducted research on why people need the service in the first place, then looked at the competition and analysed the market data.

What is luxury?
• High quality
• High price
• Exclusivity
• Positive customer emotions

To gain a sense of belonging and self-esteem, we sometimes reach out to luxury goods and services.

We found that people mainly hire personal chefs for: special occasions, to learn something new, for a lack of time, or as a bonding experience.

To maintain a user-centred design, this and many other factors were taken into account when designing the website, which in the past year has seen a 300% growth.

Tangible business results

In the first year of managing Elia’s website, he has seen a profit growth of 300%.

He says: “I could not imagine this would make such a difference in my business.”


Revenue increase


Conversion increase

What they say

I don’t know where to begin to describe the difference that having Nicolas creating me a website made to my business.
I was using other websites to find new customers and growing by the month I had to pay for their fees, so I thought to give him the chance to design my own website and see if I could start to get my own customers.
It was really easy to communicate with him and he understood immediately what I needed and actually gave me the advices. In a few weeks, I could already see the website creating in front of me and it was way better than I expected it.
But don’t take my word for an answer, I then had the chance through my job, to meet people in the marketing and web developing business and they all think my website is one of the best they have seen in a while.
Fast forward 2 years, I now only rely on my own leads and have a really high conversion rate in terms of customer noticing me and actually making an enquiry.
We have done SEO and we are now ranking 1st page with 24 keywords of which some in the first 3 positions, organically.
I could not imagine this would make such a difference in my business.
He comes highly recommended and it’s not for nothing. Trust him, he is genuine and passionate.
-Elia Donati